Serpent moving production to Asia » Red RC

Friday, August 1, 2008
Serpent moving production to Asia

Categories - Industry, Products, Serpent , trackback

Serpent moving production to Asia

We have received the following statement from Dutch company Serpent MRC outlining their latest restructuring plan. An established company, in existence for over 25 years, it has had to release this statement to counter other unfounded reports of their demise that started to spring up on the internet last night. The release states that the company is still going strong and has in fact only moved all of its production to Asia, which will have an effect on how distributors will purchase their products. Their headquarters in the Netherlands will continue to operate, but will now only handle R&D, Sales and Marketing.

Read the complete statement here…

Serpent continues, and stronger as before.

Serpent has decided to move all production and logistics to Asia. Serpent Distributors are supplied from Asia warehouses direct.

Product-development, marketing, sales and overall management will remain in Holland.

Due to high cost of manufactuering in Europe (Holland), the margins were getting to small to continue operation in Holland.

Certainly in todays very tough RC car market and with a weak economy and very weak USD against the euro, that does not help either.

Almost all major rc brands have their manufactuering already in Asia for long. Serpent started few years ago with the Serpent F180 chassis made by an expert manufacturer in Taiwan and lateron the Serpent S400 electric touring car.

The Serpent 720 and 960 will be made in Asia too at an expert manufactuering facility for high end competition cars. The long awaited Serpent S120 1/12 scale pan-car is ready 1st week of august to ship worldwide. Details in our web www.serpent.com. The offroad cars in 1/8 and 1/10 are still under development and testing continues.

Serpent will of course continue with our strong Serpent team.
At last weeks EC for 1/8, Serpent took TQ honours (Fantini) and put 4 cars in the Main with a nice podium finish by Cristiani.

Next big race is the Worlds in Portugal for 1/10 GP and we are certainly going for the title there.

USA:
The distribution in USA has suffered last couple of months, but we are working on solutions to improve the situation. As an intermediate solution some major competition minded rc dealers from the USA have already received goods from Serpent direct, to make the products available. A more longterm solution is in the works.

Holland:
Serpent (under the trade name Ciro-RC Distribution) also operates a whole-sales distribution company for brands like Serpent, Mega, Xray, Hudy, Xceed, GRP, Speed Passion and few other brands. This whole-sale activity will be sold to another expert RC company, which will start operations soon, so that products and lines will remain available and well supported too.

Serpent has been around for over 25 years. By making above changes Serpent will be in a much stronger position on the longer run, with a more agile organisation and even higher quality products like before. We thank all Serpent fans worldwide for their continuing support !!

Serpent is ready for the next 25 years. Serpent, the race experience.

Michael Salven / Ronald Baar

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Comments

1. Serpent legt de boeken neer - Modelbouwforum.nl - Friday, August 1, 2008

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2. a. steyns - Friday, August 1, 2008

I just hope this won’t change their product quality standard.

As Serpent have some serious prototypes on there hands . It would be a shame to see them “B” graded .

All the best guys. hope it all works out for you.

3. M. B. - Friday, August 1, 2008

I can understand what they are doing, they are able to make quality as before, no one probably knew that the 180 and 400 were made in Asia, so for one quality will not suffer. But on the other hand switching production to asia enables them to offer the cars at almost the same prices as before without having to increase their prices stateside as Xray and FG have done, which pretty much brought with it the loss of customers and loyalty as the price of spares went up as well. Serpent is being pro-active on their behalf, and not jacking the customer around. I just wish them the best! Serpent driver for life!

4. Axtel - Friday, August 1, 2008

All the best for Serpent!!!
You may like thwir cars or not, but no doubt that this is a reference company and I hope it will be a reference company for more 40 years.
In my view is the comany who is making more to promote RC…
Thank you Serpent. Kom op!!!!

5. Thomas te Uhle - Friday, August 1, 2008

Ich bin und bleibe ein Serpent-Fan. Ich verfolge und betreibe den RC-Car-Sport seit ueber 25 Jahren, fahre seit mehreren Jahren die Serpentmodelle im Scalebereich. Ich wuensche Serpent und allen begeisterten RC-Modellfreunden viele weitere,interessantere und qualitativ anspruchsvolle Modelle.
Bleibt eurer Wettbewerbslinie treu!!!!
Danke fuer viele schoene,unvergessliche Momente mit Nitro-Cars.
Thomas te Uhle

6. jordan - Saturday, August 2, 2008

the EU currency is stronger then the USD, if serpent continues to produce their products in Euro, sure their products would be more expensive and lose customers. if they shift the production line to Asia where labor cost is cheaper - then serpent products would stay competitive in the market - price wise. it all makes sense economically and financially.

i just hope their products quality will remain the same or better.

7. kimihiko-yano.net - Saturday, August 2, 2008