On the Grapevine – Huntington Beach

Last Monday morning I kind of broke one of own unwritten rules by wearing a t-shirt of an RC brand. I have also been very aware of brand association having had to deal with it during my time doing PR/Sponsorship work in 1:1 Motorsport. I probably first came across this when dealing with Colin McRae for a rally event I was involved in organising. Although Colin’s preferred method of transport was flying his own helicopter, when he arrived at the race course he had to land in a designation landing area and for the short drive to the pit area because he was rallying for Ford that short trip had to be taken in a Ford. Similarly when I chauffeured around World Touring Car ace Gabriele Tarquini, who came to Ireland to launch a Young Racing Driver Award, it had to be done in an Alfa Romeo for whom he was racing at the time. As a result of these and similar dealings, I have always been conscious about brand association and because of my work more so about remaining neutral. So while travelling to/from events we cover I make sure my clothing doesn’t represent any particular brand. While very grateful for the r/c t-shirts that do come my way I restrict myself to wearing them when I am enjoying some down time at home.

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