October 17, 2008

Serpent ‘Full Power Ahead’ Statement

The future of Serpent, one of the pioneering companies of the on rc racing scene, has been the subject of much industry talk lately and today the men behind the company, Ronald Baar & Michael Salven, issued a statement to try and clear up some of the rumours doing the rounds. In the statement they clarify a number of issues including the fact the company will still have its HQ, albeit on a smaller scale, in The Netherlands. Under the company’s new structure it will have three main locations in SerpentAsia, SerpentAmerica and SerpentEurope which will support the 45 Serpent distributors World Wide. Backing up the statement is Serpent’s presence at the iHobby Expo in the Chicago this weekend where their new US distributor has a booth.

Read full statement…

Serpent has been going through some changes lately and many rumours have been singing around, so time to give some facts.

The facts
Serpent Headquarters remains based in Heemstede, Holland, at a smaller location than before.. At Serpent head-quarters general project-management, r&d, marketing and sales  are being done.  Michael Salven works on all designs of current and new projects.  Billy Easton works on r&d too, but then based in the USA.

Serpent  has moved all the production to Asia. In the last 5-10 years already most parts were made in Asia and we focused production in Holland on injection moulding of all nylon parts, logistics and packing of car-kits and spare parts.   To make things more efficient and flexible we decided to move all production to one expert production location in Asia.  This facility is fully operational and kits and parts are made available from there.

Before the main warehouse was in Holland. In the new structure it is managed in 3 locations SerpentAsia, SerpentAmerica and SerpentEurope (in the making). Of course the network of Serpent Distributors (over 45 worldwide) will continue to operate as before.

Serpent is working on some exciting new projects, which will be revealed in the time to come, we will keep you posted, as usual.  Some more  info on the development of the Serpent company will follow too.

Ronald Baar / Michael Salven
Serpent MRC

Source: Serpent [serpent.com]


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