Makita & Kicker form Partnership with Team Associated

Makita Industrial Power Tools and Kicker Performance Audio have formed a partnership with Team Associated to support its team of pro R/C drivers during the 2010 and 2011 racing seasons. Details of the partnership are not available at this time, but sources claim the deal goes far beyond product sponsorship. Cliff Lett, Vice President of Team Associated, expressed his enthusiasm for the new partnership:

This deal marks the beginning of corporate team sponsorship in the R/C industry. Makita and Kicker are premium product leaders in their industries, much like Team Associated is in R/C, and both have products that appeal to the same demographics as our industry. They have already proven to be strong supporters of our team, and we are very proud to have them on board.

Look for the Associated team to be wrenching on their cars using Makita power tools, rocking out to their favorite tunes on Kicker audio systems, and sporting new branding on their race cars and team apparel.

Source: Associated [rc10.com]