Toy Fair 2011 – Dirt Champ Design

Swedish company Dirt Champ Design, who we featured at last year’s fair, are back again this year with their production timing unit. The main box sits at the side of the track with an infrared transponder in the car and as the driver passes by it counts their lap time and displays it on the included timing software installed on a laptop, which makes it great for private testing. At the show they made a number of new announcements, one of them being that they will now sell the unit as a complete track package with 10 transponders along with the timing unit and software. The new improved software will now also be supported on the Mac platform, having been PC exclusive prior to this, and finally they will have a new iPhone app call iLapR that feeds the timing information from the timing laptop to your phone instantly over the internet. Although in the early stages they are also working on spoken lap times that can be transmitted via bluetooth to a headset on the driver, keeping them informed of their progress on track.