Driving Sponsorship Forward
When I began racing in the late 1990’s, the racing scene was (as you’d expect!) very different from what it is today. One of the biggest differences I’ve seen has been the evolution of supported and sponsored drivers. Back then, I wasn’t aware of any “full time” drivers. There were a number who worked for a manufacturer or distributor, and sponsorship was something that drivers aspired to achieve. Outside of the top echelon of drivers, someone may have been fortunate to get a bit of money off with their local model shop, but that was usually the best you could hope for.
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