Horizon Hobby acquires Pro-Line Racing
Horizon Hobby have announced the acquisition of Pro-Line Racing, known for their hugely popular tyres, body shells and accessories. “Pro-Line Racing is one of the strongest RC brands in the world, with over 38 years of providing innovative products,” Chris Dickerson, Horizon’s President, said. “Horizon has a longstanding partnership with Pro-Line. Throughout our relationship, we’ve always admired Pro-Line’s commitment to expanding the customer experience through innovative product design.” Dickerson continued, “Beyond the product, we’ve always admired the Pro-Line team’s passion and feel they share the same values as Horizon. We are very confident this will be a strong cultural fit.” Todd Mattson, Chief Executive Officer and Owner of Pro-Line, said, “For over 38 years, Pro-Line Racing has created unforgettable memories for the everyday backyard hero and won 12 IFMAR World Championship titles. We are proud to have built a strong brand with Pro-Line that is known for innovation and quality. Our partnership with Horizon creates significant opportunity for us to take Pro-Line to the next level by leveraging Horizon’s resources, such as global marketing and distribution channels.”
Continue reading the statement here