Axial has announced the addition of Rodney Wills as the new Global Marketing Director. In his new position, Wills will be responsible for all Marketing efforts. Serving nearly 5 years as Marketing Manager at HPI Racing, Rodney brings his experience in publishing, marketing and event management to Axial. His extensive background and knowledge in various industries including automotive, snowboarding, skate and surf make him the perfect person to direct all of Axial’s Global Marketing endeavors. “We are excited to be adding someone with Rodney’s experience to our evolving Axial team.” Says C.E.O. Jeff Johns. “The knowledge he brings of both business practices and our industry will be a true asset as he guides our Global Marketing”. Rodney Wills released the following statement:
Axial is the market leader in the rock crawling segment. Not only do their amazing products provide great detail and workmanship, but they also understand that the RC lifestyle is much more than just producing product; the SCX10 line has really peaked my interest also because of how its full scale realism is continuing to drive the market. Now that I am a part of the Axial team, I am looking forward to growing with the company and making their brand as great and fun as their products.