Worth the hype?
This week saw two pretty major events. The first, the release of new software for a well-known mobile phone. The second, the continued build up to the 2013 Electric Off-Road Worlds. OK, so those are somewhat different events, and the first likely one attracted slightly more world-wide interest than the second. But, I believe there are actually a number of very strong comparisons we can make. One of the big elements of the build up for the Worlds are the rumours surrounding the new 4-wheel drive cars from HB and TLR. In a similar way to Apple’s latest Software release, all we’ve seen so far have been a few ‘teaser’ pictures, and some results from one of the cars in the hands of their expert driver.
Continue reading Oli’s column here